About Apple.

Thanks for stopping by. July 2026 seems like a pretty interesting time to start writing about Apple. As we prepare to say Goodbye to Tim Cook and Hello to John Ternus.

Apple blew it with Siri in 2024. Announcing features that weren't ready and eventually having to do a deal with Google to use Gemini to finally deliver on those promises in 2026.

Earlier in 2026 they announced, and subsequently released, the MacBook Neo, the first truely exciting product they've released in a long time.

They also blew it with macOS Tahoe and Liquid Glass. But they've since unveiled macOS 27, reversing all of the most harshly criticised decisions, and focussing on making this a bug fix and stability release.

They received applause at WWDC when they announced that windows in macOS 27 would have a uniform border radius.

John Ternus is a product guy and I think we're all hoping that that means a return to focussing on products, details, and the things we all love about Apple.

Like I said, it feels like an interesting time to start writing about Apple.

So who am I anyway?

I'm sitting here writing this on a iMac M4 in Yellow. Just beyond that on a bookshelf is a Macintosh with Model Number: M0001 P. That was my first ever computer and was brought home by my dad when I was only 6 years old. A few years later, the first computer that would really get me hooked, was actually a Commodore 64.

After several years running Windows and Linux on various PC's I returned to Apple when they made the switch to Intel in 2006. And the rest, as they say, is history.

What to expect

I'm going to keep things focussed on Apple. Beyond that it's most likely to be be product and consumer focused, since that's what I am, and that's where my interests lies. I'd like to keep things positive and upbeat. I'm going to try and take my time and write articles that are well researched and that add something to the discourse. Prioritising quality over quantity.

The site is designed to evoke the feel of classic Apple manuals design from the 1980's. And for now I'm writing the HTML by hand, trying to get each posts layout just right.